It's fascinating to see how new web technology is reshaping story telling. I recently found this great example of science fiction story telling via the O'Reilly Radar: 

Penguin books is working with 6 authors to tell 6 stories in 6 weeks. The first one, The 21 Steps, is told via embedded Google Maps. Wow. What a great method of delivering stories, especially this one that follows a man around town (inspired by the classic thriller The 39 Steps).