Since we launched TextTheMob I'm keeping my eyes open for good case studies and best practices on how to use mobile technology to support eParticipation efforts. I recently discovered MobileActive.org, a great network of practitioners that has put together a quick guide of How to Run a Text-to-Screen Campaign:
They follow with a case study, a good list of questions to ask yourself before starting and a step-by-step guide on how to set it up. A quick read, definitely worth your time if you're looking into utilizing mobile technology as part of your efforts.
Text to screen can function as a unique way for advocacy groups to use interactive media to
- build a database of mobile phone numbers for future use
- show the opinions and demands of a constituency/the public to decision makers in a highly visible manner
- generate media and public attention.