TextTheMob
Tips for text-to-screen campaigns
Submitted by chrishaller on Fri, 08/08/2008 - 14:38.Since we launched TextTheMob I'm keeping my eyes open for good case studies and best practices on how to use mobile technology to support eParticipation efforts. I recently discovered MobileActive.org, a great network of practitioners that has put together a quick guide of How to Run a Text-to-Screen Campaign:
They follow with a case study, a good list of questions to ask yourself before starting and a step-by-step guide on how to set it up. A quick read, definitely worth your time if you're looking into utilizing mobile technology as part of your efforts.Text to screen can function as a unique way for advocacy groups to use interactive media to
- build a database of mobile phone numbers for future use
- show the opinions and demands of a constituency/the public to decision makers in a highly visible manner
- generate media and public attention.
TextTheMob.com now in public beta
Submitted by chrishaller on Fri, 07/11/2008 - 00:07.
